Quickly setup your Google Analytics 4 ( GA4 ) Automotive Standards Council Events by following the guide below!
This guide has been developed by Matador.ai as a comprehensive resource aligned with the GA4 Specification issued by the Automotive Standards Council (ASC). The ASC Specification outlines the events, parameters, and parameter values that members of Council pledge to support in their software applications. The latest version of the specification will always be available for download from the ASC's official website: https://automotivestandardscouncil.com
1 - Find your Google Analytics 4 Measurement ID:
A measurement ID in Google Analytics is a unique identifier for a web data stream (which is a website registered within Google Analytics). The format of a measurement ID in Google Analytics 4 is 'G-' followed by a combination of numbers and letters, such as 'G-PSW1MY7HB4.'
Google Analytics Help Article: Finding your Measurement ID
2 - Add your Measurement ID to Matador:
- Login to Matador as an Administrator.
- Open your Location settings by clicking the icon on the left menu bar.
- Click the “edit” button under the proper location.
- Input your Measurement ID in the field labeled “GA Tracking ID”
3 - Add Automotive Standards Council GA4 Parameters to your Google Analytics Account.
The ASC specification has defined automotive specific parameters. The latest version of the specification will always be available for download from the ASC's official website: https://automotivestandardscouncil.com
At a minimum “event_owner” parameter must be added to your Google Analytics 4 account to properly filter events from Matador and your other ASC vendors.
Google Analytics Help Article: Create event-scoped custom dimensions
Matador GA4 Events And Parameters.
The ASC specification facilitate consistent data reporting and greater interoperability between software products that exist on dealership websites. The ASC specification is not a replacement for thoughtful preparation and installation of GA4 events, conversion metrics, and customized reporting. We strongly recommend that dealers consult with their website provider on how they are supporting and maintaining the ASC Specification
| ASC Event_Owner | ASC Event_Name | ASC Com_Type | ASC Com_Outcome |
| Matador | asc_form_engagement | Integrated_CTA | CRM_update |
| asc_comm_engagement | Connect | ||
| asc_cta_interaction | Mobile_CTA | ||
| asc_form_submission | |||
| asc_comm_submission |