How Matador AI boosts the effectiveness of your SMS campaigns through advanced optimization techniques.
Key Optimization Features
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Auto-Optimizing Phone Numbers:
- Matador AI ensures that your outgoing phone numbers are always aligned with the best practices set by various mobile providers. This includes automatically matching carriers and area codes with the recipients to increase the likelihood of SMS delivery.
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Content Relevance and Deliverability Scores:
- The platform checks the content of each message for factors that impact deliverability. This includes avoiding the use of all capitalized letters, excessive punctuation, and other elements that might trigger spam filters. Messages are assessed and given a deliverability score, which helps you understand the potential success rate of each SMS before sending.
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Carrier Matching:
- When sending SMS, Matador AI automatically aligns the sender’s number with the carrier of the recipient, reducing the chances of being flagged as spam and enhancing delivery rates.
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Area Code Matching:
- To further increase the deliverability, the system matches the area code of the sender’s number with that of the recipient. This local presence can significantly improve open rates, as messages appear to be sent from a local number.
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Optimized Message Content:
- Matador AI provides guidelines and automatic adjustments for your SMS content to ensure it adheres to best practices for SMS marketing. This includes readability checks and modifications to optimize for clarity and engagement.