Learn how to effectively use Activity and Touchpoints triggers
Touch Point Triggers Overview
Touch Point Triggers are essential in launching an automatic drip sequence for each new contact or lead generated, tailored specifically to the lead's origin. This automation is invaluable for crafting personalized follow-up sequences that boost conversion rates.
Functionality Explained:
- Engagement Across Multiple Channels: Touch Point Triggers come to life across various channels whenever a new contact engages with your business. Whether it’s through inbound SMS, interaction with The Matador widgets like "Connect" or "Text Us," or engagement through different platforms such as Facebook Messenger, automotive marketplaces like Autotrader, Cars.com, CarGurus, and others, each trigger initiates a custom drip sequence. This guarantees immediate and tailored follow-up for every new lead, significantly increasing the opportunity for conversion.
Activity Triggers
Activity Triggers rely on the behavior of the contact on your dealership’s website to tailor the communication sequence. These triggers are beneficial for re-engaging leads based on their interactions with your site.
Options Available:
- Reactivate on Revisit:
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- This trigger reactivates the drip sequence if a lead revisits the dealership website any time after the initial contact—be it days, weeks, or months later. You can set this to activate immediately or after a specified delay following their latest session.
- Conditional Activation:
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- You can choose not to trigger a drip sequence if there has been recent communication with the lead (either inbound or outbound) within a set number of days. This period is customizable and helps prevent over-communication, ensuring that your engagements are timely but not overwhelming for the customer.