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      Segmenting Your Audience for Broadcasts in Matador AI

      Harness the power of targeted communication by effectively segmenting your broadcast audience using specific criteria in Matador AI.

      Effective audience segmentation is crucial for delivering personalized and relevant messages through your broadcasts in Matador AI. By targeting specific subsets of your audience, you can increase engagement, improve response rates, and achieve better marketing outcomes. Matador AI offers several options for segmenting your audience, allowing you to tailor your broadcasts to meet specific needs and preferences.

      Segmentation Options in Matador AI

      1. Language of the Customer:

        • Segment your audience based on the language preferences of your customers. This ensures that communications are culturally and linguistically appropriate, enhancing the effectiveness of your message.
      2. Last Message Sent or Received:

        • Target customers based on their most recent interactions, whether it's the last message you sent them or the last message they sent you. This helps in maintaining the relevance of your communications based on recent exchanges.
      3. Tags:

        • Utilize tags to group your audience based on specific attributes or behaviors. Tags allow for highly customized segmentation, enabling you to address distinct customer needs and interests effectively.
        • Combination of Multiple Criteria:

          • Employ 'AND' or 'OR' options to combine multiple segmentation criteria. This flexibility allows you to refine your audience to an even more specific group, ensuring that your message reaches the most relevant recipients.
      4. Touch Point Triggers:

        • Segment based on how customers have interacted with various touch points such as inbound SMS, Matador widgets like "Connect" or "Text Us", or engagements through platforms like Facebook Messenger and automotive marketplaces (Autotrader, Cars.com, CarGurus, etc.). Each engagement type can be associated with specific drip sequences, ensuring tailored follow-up.
      5. Assigned Contact Representative:

        • Focus your broadcast on customers assigned to specific dealership representatives in Matador, particularly those who are actively communicating. This helps in maintaining a consistent and personal connection between your representatives and their clients.
      6. Appointment Status:
        • Choose to segment your audience based on whether or not they have an upcoming appointment. This is particularly useful for appointment reminders or follow-up communications.
      7. Exclude Recent Recipients:

        • Exclude customers who have already received a broadcast within a set number of days. This prevents over-communication and ensures that customers do not receive repetitive messages.